A SaaS SEO Agency Built to Turn Search and AI Answers Into Demos and Pipeline
Tenpoint Labs is an AI SEO agency for B2B SaaS teams. We build data-driven SEO and AEO programs that put your product in front of buyers on Google and in AI answers, and we measure the result on pipeline.
When do you need a SaaS SEO agency?
- Organic traffic is growing, but demo requests aren't
- Your product and comparison pages don't rank for what buyers search
- Buyers compare you with competitors before they book a demo
- Competitors appear in AI answers when buyers ask about your category
- You publish blog posts but can't tell which ones bring in pipeline
- You need strategy and execution from one team
How long does it take to see results?
We make the first changes to your website within 15 days. Results are typically visible within 30 days, and pipeline impact typically takes 60 to 90 days.
Who is it not the right fit for?
Tenpoint Labs isn't the right fit for teams that want content volume for its own sake, can't share Search Console and GA4 data, or expect a promised ranking. We'd say so on the first call.
What does a SaaS SEO program include?
How is SaaS SEO different from regular SEO?
Software buyers compare before they talk
SaaS buyers read comparisons, reviews and AI answers long before they book a demo. Your pages need to answer those questions in the places buyers look.
Traffic is a means to a demo
A post that ranks but never brings a demo is a cost. We plan around the pages that move buyers toward a demo, and we report on pipeline.
Does one program cover Google and AI answers?
Yes, because the same pages earn rankings on Google and mentions in AI answers. Google's guidance says SEO best practices still apply to AI Overviews and AI Mode, and we track five AI engines in Tenpoint Analytics.
Want the background first?
Start with our SaaS SEO playbook, then read how to choose between a consultant and an agency and how SaaS SEO agencies compare.
What does SaaS SEO for B2B software involve?
Built for buyers who compare tools, check integrations and decide as a group.
Can buyers find your evaluation pages?
We build product and use-case pages around the searches buyers make while evaluating, and answer what they need to know before asking for a demo.
Do you appear when buyers compare tools?
SaaS buyers compare tools before they talk to sales. We build "best for" and "vs" pages, and plan which comparison searches to take first.
Do your integration pages earn searches?
Buyers search for tools that work with what they already use. We build integration pages around the questions buyers ask before a demo.
Does each person in the buying group find answers?
Evaluators, technical reviewers and budget holders ask different questions. We plan pages that answer each of them.
Is there a clear path from article to demo?
We link articles to product pages and demo requests, and check the calls to action along the way.
Are you attracting buyers or just traffic?
We rank searches with buying intent above broad informational traffic, and we report on pipeline.
Do AI answers mention you?
We track your visibility in ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, and build mentions on LinkedIn, Reddit and the third-party sources AI engines learn from.
What do you see in your seat?
Pipeline attribution
See which pages and queries bring demos and revenue, not only clicks.
Competitor intelligence
See what your competitors publish and which of their pages gain ground.
A seat, plus SEO MCP
Your seat is in the same workspace our strategists use, and we connect SEO MCP for you, so you can ask your data questions in plain English from Claude or ChatGPT. See how Tenpoint Analytics works.
You see what we see
Most agencies send a monthly PDF. You get a seat in Tenpoint Analytics, so you can check rankings, AI citations and pipeline on any day.
What does a SaaS SEO finding look like?
One finding from an example for a sample SaaS company. Findings in your seat look like this.
- Finding
- Your integration pages don't answer the questions buyers ask before a demo
- Why it matters
- Buyers comparing tools look for integrations, and a competitor's page answers first
- Priority
- High
- Effort
- Medium
- Next step
- Rebuild the integration pages around buyer questions, then link them from your product and comparison pages
How does a SaaS SEO program work?
1. We pull in your data
Search Console, GA4 and CRM, plus search trends, call transcripts and competitor data.
2. We set the strategy
A bespoke plan built from your data: the searches to target, the pages to build and the fixes to make first.
3. We execute on your site and beyond it
Fixes, pages and outside mentions, with the first changes live within 15 days.
4. You track it with us
Your seat in Tenpoint Analytics shows rankings, AI citations and pipeline as they move.
Can we talk it through first?
Book 30 minutes with Mikal to go through your search and your pipeline before you commit to anything. The initial commitment is 90 days, and it's cancellable after that.
Frequently asked questions
What does a SaaS SEO agency do?
A SaaS SEO agency helps software companies earn demos and signups from search and AI answers. Tenpoint Labs is an AI SEO agency, so we plan the strategy from your data, make the changes on and off your site, and report on pipeline.
How is SaaS SEO different from regular SEO?
SaaS buyers compare tools, check integrations and read comparisons before booking a demo. The pages that matter most are product, comparison and integration pages, not only blog posts, which is why we measure on pipeline.
What results have you delivered for SaaS companies?
A field-service software company grew organic traffic 4x and added $10,000 in new MRR within 90 days. Endear grew organic demos by 150%. Each result is in our case studies.
Do you cover AI search as well as Google?
Yes. One program earns rankings on Google and mentions in AI answers, and we track both across five AI engines in Tenpoint Analytics.
What do you need from us?
Access to Search Console, GA4 and your CRM, plus sales call recordings if you can share them. That data is what makes the strategy yours.
Should we hire an agency or a consultant?
A consultant fits when you have a team to execute and need direction. An agency fits when you need execution too. Our strategists plan the work and do it, and you get a seat in the same data they use.
What's the commitment, and what does it cost?
The initial commitment is 90 days, and the program is cancellable after that. We scope the price on a founder call, because it depends on your goals.
Ready to Grow?
Ready to find out what's holding your search results back?
Drop your work email and we'll send your free SEO audit within 3 days.
