A B2B SEO Agency That Turns Search and AI Answers Into Pipeline
Tenpoint Labs is an AI SEO agency for B2B teams. We build data-driven SEO and AEO programs that put your company in front of buyers on Google and in AI answers, and we measure the result on pipeline.
When do you need a B2B SEO agency?
- Organic traffic is growing, but pipeline isn't
- Your solution and comparison pages don't rank for what buyers search
- Buyers research for weeks and compare vendors before they talk to sales
- Competitors appear in AI answers when buyers ask about your category
- You publish content but can't tell which pieces bring in pipeline
- You need strategy and execution from one team
How long does it take to see results?
We make the first changes to your website within 15 days. Results are typically visible within 30 days, and pipeline impact typically takes 60 to 90 days.
Who is it not the right fit for?
Tenpoint Labs isn't the right fit for teams that want content volume for its own sake, can't share Search Console and GA4 data, or expect a promised ranking. We'd say so on the first call.
What is B2B SEO, and how is it different from regular SEO?
Long cycles and many buyers
B2B buyers research for weeks, compare vendors and decide as a group. Your pages need to answer each person's questions in the places they look.
Traffic is a means to pipeline
A page that ranks but never brings a sales conversation is a cost. We plan around the pages that move buyers toward a decision, and we report on pipeline.
Does one program cover Google and AI answers?
Yes, because the same pages earn rankings on Google and mentions in AI answers. Google's guidance says SEO best practices still apply to AI Overviews and AI Mode, and we track five AI engines in Tenpoint Analytics.
Want the background first?
Start with whether B2B SEO is still worth it, then see what to expect from B2B SEO timelines and how small B2B companies compete with larger brands.
Why is SEO important for B2B companies?
B2B buyers research on Google and in AI answers before they talk to sales, so the pages that answer them decide who makes the shortlist. These are the questions we check.
Can buyers find your evaluation pages?
We build solution and use-case pages around the searches buyers make while evaluating, and answer what they need to know before they talk to sales.
Do you appear when buyers compare vendors?
B2B buyers compare vendors before they talk to sales. We build "best for" and "vs" pages, and plan which comparison searches to take first.
Do your industry pages earn searches?
Buyers search for providers that fit their industry and tools. We build industry and use-case pages around the questions buyers ask before a call.
Does each person in the buying group find answers?
Evaluators, technical reviewers and budget holders ask different questions. We plan pages that answer each of them.
Is there a clear path from article to sales conversation?
We link articles to solution pages and to demo or call requests, and check the calls to action along the way.
Are you attracting buyers or just traffic?
We rank searches with buying intent above broad informational traffic, and we report on pipeline.
Do AI answers mention you?
We track your visibility in ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, and build mentions on LinkedIn, Reddit and the third-party sources AI engines learn from.
What do you see in your seat?
Pipeline attribution
See which pages and queries bring demos and revenue, not only clicks.
Competitor intelligence
See what your competitors publish and which of their pages gain ground.
A seat, plus SEO MCP
Your seat is in the same workspace our strategists use, and we connect SEO MCP for you, so you can ask your data questions in plain English from Claude or ChatGPT. See how Tenpoint Analytics works.
You see what we see
Most agencies send a monthly PDF. You get a seat in Tenpoint Analytics, so you can check rankings, AI citations and pipeline on any day.
What does a B2B SEO finding look like?
One finding from an example for a sample B2B company. Findings in your seat look like this.
- Finding
- Your solution pages answer one buyer's questions, not the buying group's
- Why it matters
- Technical reviewers and budget holders look for different answers, and a competitor's page gives them first
- Priority
- High
- Effort
- Medium
- Next step
- Add pages for the technical and budget questions, then link them from your solution and comparison pages
How does a B2B SEO program work?
1. We pull in your data
Search Console, GA4 and CRM, plus search trends, call transcripts and competitor data.
2. We set the strategy
A bespoke plan built from your data: the searches to target, the pages to build and the fixes to make first.
3. We execute on your site and beyond it
Fixes, pages and outside mentions, with the first changes live within 15 days.
4. You track it with us
Your seat in Tenpoint Analytics shows rankings, AI citations and pipeline as they move.
Can we talk it through first?
Book 30 minutes with Mikal to go through your search and your pipeline before you commit to anything. The initial commitment is 90 days, and it's cancellable after that.
Frequently asked questions
What does a B2B SEO agency do?
A B2B SEO agency helps companies with long sales cycles earn pipeline from search and AI answers. Tenpoint Labs is an AI SEO agency, so we plan the strategy from your data, make the changes on and off your site, and report on pipeline.
How do you choose a B2B SEO agency?
Check that the strategy comes from your own data, that you can see rankings and AI citations on any day, and that results are reported on pipeline, not only traffic. Ask for the commitment terms before you sign.
What results have you delivered for B2B companies?
A field-service software company grew organic traffic 4x and added $10,000 in new MRR within 90 days. Endear grew organic demos by 150%, and a Series A fintech startup grew search impressions 840% in 90 days. Each result is in our case studies.
Do you cover AI search as well as Google?
Yes. One program earns rankings on Google and mentions in AI answers, and we track both across five AI engines in Tenpoint Analytics. To see how often AI answers name your brand today, you can also use Firemark AI, which counts named and linked mentions separately.
What do you need from us?
Access to Search Console, GA4 and your CRM, plus sales call recordings if you can share them. That data is what makes the strategy yours.
Should we hire a B2B SEO agency or a consultant?
A consultant fits when you have a team to execute and need direction. An agency fits when you need execution too. Our strategists plan the work and do it, and you get a seat in the same data they use.
What's the commitment, and what does it cost?
The initial commitment is 90 days, and the program is cancellable after that. We scope the price on a founder call, because it depends on your goals.
Ready to Grow?
Ready to find out what's holding your search results back?
Drop your work email and we'll send your free SEO audit within 3 days.
