SEO Audit Services for B2B Teams: Find the Fixes That Bring in Pipeline
We audit B2B websites for the technical, content and competitive problems that stop buyers finding you on Google and in AI answers, then rank the fixes. Start with a free SEO audit of your public search data, in your inbox within 3 days.
When do you need an SEO audit?
- Organic traffic or rankings have dropped and nobody's sure why
- You've migrated or redesigned the site
- Solution and product pages get visits but few demo requests
- Several pages cover the same topic and compete with each other
- You're deciding where to invest in content next
- AI answers name your competitors when buyers ask about your category
How often should you do an SEO audit?
We recommend a full audit at least once a year, plus a check after any migration, redesign or large content change.
What is included in an SEO audit?
How does AI affect SEO?
AI answers draw on the same web pages
Google's AI Overviews and AI Mode are part of Google Search, and Google counts their traffic in Search Console alongside regular results. ChatGPT and Perplexity search the web and cite the pages they use. Pages that are easy for search engines to find and understand are easier for AI answers to use too.
One audit covers both
A buyer might read a Google result, an AI Overview and a ChatGPT answer in the same afternoon. The same technical health, content and authority shape all three, so AI visibility is part of every SEO audit we run.
A high-level AI check is included
The SEO audit includes a high-level AI visibility check: we run a sample of buyer prompts in ChatGPT, Perplexity and Google AI Overviews, and record when you're mentioned and when your site is cited as a source. A full AI visibility audit is a separate service.
Why is a B2B SEO Audit Different?
Built for long sales cycles, where buyers research for weeks, compare vendors and decide as a group.
Can buyers find your evaluation pages?
We check whether your solution and use-case pages target the searches buyers make while evaluating, and answer what they need to know before asking for a demo.
Do you appear when buyers compare vendors?
B2B buyers compare vendors before they talk to sales. We check for comparison and alternatives pages, and which competitor owns those searches if you don't have them.
Does each person in the buying group find answers?
Evaluators, technical reviewers and budget holders ask different questions. We check whether the site answers each of them.
Is there a clear path from article to demo?
We follow the route from article to solution page to demo request, and check the links and calls to action along the way.
Are you attracting buyers or just traffic?
We rank searches with buying intent above broad informational traffic, because qualified visitors are the ones who turn into pipeline.
Do your integration pages earn searches?
Buyers search for tools that work with what they already use. We check whether your integration and partner pages target those searches.
Do your industry pages match how each sector searches?
We check whether each industry page uses the terms that sector searches for, and carries proof that's relevant to it.
Is your best content hidden behind forms?
Gated reports and whitepapers can't rank in search or be cited by AI answers. We flag gated content that would earn more as an open page.
Can search engines handle your site at scale?
Large sites can waste Google's attention on filtered, duplicate and parameter URLs. We check crawl budget, JavaScript rendering and how page templates behave across thousands of pages.
Do your regional sites compete with each other?
We check hreflang tags and regional duplicates, so each country site ranks in its own market.
Are subdomains splitting your authority?
Docs, help centers, blogs and microsites on separate subdomains can split links and rankings. We check how they connect to the main site.
Free SEO audit or full SEO audit?
- Uses public data: a crawl of your site, third-party ranking and backlink estimates, competitor search results and a sample of AI answers
- Finds visible technical problems, content and competitor gaps, and the estimated size of the opportunity
- Ranks every finding, with next steps
- No access needed, and it arrives within 3 days
- Can't show which pages produce leads, because that needs your own data
- Opens every Tenpoint Labs engagement
- Adds your Search Console, analytics and CRM data
- Checks your conversion tracking
- Shows which organic pages produce qualified pipeline
- Feeds the 90-day plan we agree with you
- Scoped as part of the engagement
How does the free SEO audit work?
1. Send your work email
We use the email domain to find your website, then choose three competitors that rank for your buyers' searches.
2. We gather and check the data
The audit draws on a crawl of your site, third-party ranking estimates, competitor search results and a sample of AI answers.
3. We rank the findings
Each finding is ranked by likely impact on buyers, urgency and effort, with the evidence shown.
4. The audit arrives within 3 days
The free audit is a short report your team or developers can act on directly.
Can we help?
If you'd rather not make the fixes yourself, Tenpoint Labs can do the work. We start with the full audit and build a 90-day plan from it, and the first changes to your website go live within 15 days. The initial commitment is 90 days, and it's cancellable after that.
Frequently asked questions
What does the free SEO audit cover?
Technical health, content and search intent, internal linking, competitors and authority, and a high-level AI visibility check, all from public data. Conversion tracking and lead data need the full audit.
What access do you need?
None for the free SEO audit. The full audit uses read access to Search Console, Google Analytics and your CRM, set up at the start of an engagement.
How long does it take?
The free SEO audit arrives within 3 days. The full audit runs at the start of an engagement, and first changes to your website go live within 15 days.
Can my team implement the recommendations?
Yes. Each finding includes the evidence, the action and an effort estimate, so your team or developers can work from it directly. If you'd rather we did the work, that's what an engagement is for.
How is the full audit scoped?
As part of the engagement, around your site's size, your goals and the data you can connect.
Can I do my own SEO audit?
Yes, and for a small site it's a reasonable place to start. A free tool will find many technical problems. It's harder to judge which ones matter most to buyers and how you compare with competitors, which is where an outside view helps.
How much does an SEO audit cost?
The free SEO audit costs nothing, and the full audit is part of an engagement. Prices for audits from other providers vary widely with site size and depth, so compare what each one includes.
Ready to Grow?
Ready to find out what's holding your search results back?
Drop your work email and we'll send your free SEO audit within 3 days.
