SEO content services

SEO Content Services That Earn Rankings, AI Citations and Pipeline

Tenpoint Labs is an AI SEO agency that provides SEO content services for B2B teams. We plan every page from your data, write it to rank on Google and get cited in AI answers, and measure it on pipeline.

150%
increase in organic demos
Endear
4x
organic traffic and $10,000 added MRR in 90 days
Field-service software company
840%
jump in search impressions, plus 570% more organic traffic, in 90 days
Series A fintech startup
Tenpoint Analytics Traffic & Leads: visits and conversion events by channel
SEO and AI search performance in Tenpoint Analytics, the workspace our strategists and clients share. Client results above come from full engagements.
01

When do you need SEO content services?

  • You publish regularly, but few posts bring in leads or demos
  • Your articles sit on page two and never move up
  • Older posts have lost traffic and nobody has time to refresh them
  • Competitors are cited in AI answers on topics you cover
  • Your writers don't have keyword, search and pipeline data in front of them
  • You need content strategy and writing from one team

How long does it take to see results?

We make the first changes to your website within 15 days. Results are typically visible within 30 days, and pipeline impact typically takes 60 to 90 days.

Who is it built for?

B2B teams that want content tied to pipeline, can share Search Console and GA4 data, and want strategy and writing from one team.

02

What do SEO content services include?

What we cover
What we do
What you see in your seat
Content strategy and keyword research
Built from your own data
What we do
Choose the topics and searches worth writing for, using Search Console, keyword data and your sales calls
What you see in your seat
A prioritized content plan with the keyword, page type and goal for each piece
Briefs and writing
Written to rank and get cited
What we do
Write each page from a brief that covers the search intent, the questions buyers ask and the sources to cite
What you see in your seat
Drafts built on a brief you can read
On-page SEO and internal links
On-site work
What we do
Set titles, headings, schema and internal links on every page, so search engines and AI engines can read it
What you see in your seat
First changes live within 15 days
AI answer visibility
Content AI engines can quote
What we do
Write clear answers under each heading, and track ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews
What you see in your seat
AI citations by engine in Tenpoint Analytics
Refreshes and new content
Keeps pages current
What we do
Update posts that lost traffic and write the pages the data says are missing
What you see in your seat
A ranked list of what to refresh and what to write next
Pipeline attribution
Every page measured on revenue
What we do
Map the impressions and clicks from each page to pipeline dollars
What you see in your seat
Pipeline dollars next to rankings and citations
03

How is SEO content different from regular blog writing?

Every page starts with a search

A post written from a hunch can read well and still rank for nothing. We pick the search first, check what ranks and what AI answers cite, then write the page to answer it.

Traffic is a means to pipeline

A post that ranks but never brings a lead is a cost. We plan content around the pages that move buyers toward a demo, and we report on pipeline.

Does one content program cover Google and AI answers?

Yes, because the same pages earn rankings on Google and mentions in AI answers. Google's guidance says SEO best practices still apply to AI Overviews and AI Mode, and we track five AI engines in Tenpoint Analytics.

Want the background first?

Start with our SaaS SEO playbook, then read how to choose between a consultant and an agency and how SaaS SEO agencies compare.

04

What makes SEO content work for B2B buyers?

Built for B2B buyers who research before they talk to sales and decide as a group.

Does your content match what buyers search?

We build each page around the search behind it, from the problem questions buyers ask to the comparison queries closest to a decision.

Do you appear when buyers compare options?

Buyers compare vendors before they talk to sales. We write "best for" and "vs" pages, and plan which comparison searches to take first.

Do your older posts still earn their keep?

Common on B2B blogs

Posts lose traffic as search results change. We find the ones that slipped and update them with current data and clearer answers.

Does each person in the buying group find answers?

Evaluators, technical reviewers and budget holders ask different questions. We plan pages that answer each of them.

Is there a clear path from article to action?

We link articles to product pages and calls to action, and check those links along the way.

Are you attracting buyers or just traffic?

We rank searches with buying intent above broad informational traffic, and we report on pipeline.

Do AI answers mention you?

We track your visibility in ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, and build mentions on LinkedIn, Reddit and the third-party sources AI engines learn from.

05

What do you see in your seat?

Pipeline attribution

See which pages and queries bring demos and revenue, not only clicks.

Competitor intelligence

See what your competitors publish and which of their pages gain ground.

A seat, plus SEO MCP

Your seat is in the same workspace our strategists use, and we connect SEO MCP for you, so you can ask your data questions in plain English from Claude or ChatGPT. See how Tenpoint Analytics works.

You see what we see

Most agencies send a monthly PDF. You get a seat in Tenpoint Analytics, so you can check rankings, AI citations and pipeline on any day.

06

What does an SEO content finding look like?

One finding from an example for a sample B2B company. Findings in your seat look like this.

Finding
Your best-ranking article gives readers no next step
Why it matters
The post earns traffic, but readers reach the end with no path to a demo
Priority
High
Effort
Low
Next step
Add a relevant product link and call to action, then update the article with current data and a direct answer under each heading
07

How does an SEO content program work?

1. We pull in your data

Search Console, GA4 and CRM, plus search trends, call transcripts and competitor data.

2. We plan the content

A content plan built from your data: the searches to target, the pages to write and the posts to refresh first.

3. We write and publish

Briefs, sourced drafts, on-page work and links, with the first changes live within 15 days.

4. You track it with us

Your seat in Tenpoint Analytics shows rankings, AI citations and pipeline as they move.

Can we talk it through first?

Book 30 minutes with Mikal to go through your search and your pipeline before you commit to anything. The initial commitment is 90 days, and it's cancellable after that.

08

Frequently asked questions

What do SEO content services include?

SEO content services cover the planning, writing and upkeep of pages that earn search traffic and AI citations. Tenpoint Labs is an AI SEO agency, so we plan the strategy from your data, write and refresh the pages, and report on pipeline.

How is SEO content different from regular content marketing?

SEO content starts with the searches buyers make. Each page has a target query, a clear answer and a path to the next step, which is why we measure on pipeline.

What results has your content delivered?

A field-service software company grew organic traffic 4x and added $10,000 in new MRR within 90 days. Endear grew organic demos by 150%. Each result is in our case studies.

Is your content written for AI search as well as Google?

Yes. Each page is written to rank on Google and to be quoted in AI answers, and we track both across five AI engines in Tenpoint Analytics.

What do you need from us?

Access to Search Console and GA4, plus your CRM and sales call recordings if you can share them. That data is what makes the content plan yours.

Should we hire an agency or write in house?

An in-house team fits when you have writers and need direction. An agency fits when you need strategy and writing together. Our strategists plan the content and produce it, and you get a seat in the same data they use.

What's the commitment, and what does it cost?

The initial commitment is 90 days, and the program is cancellable after that. We scope the price on a founder call, because it depends on your goals.

Ready to Grow?

Ready to find out what's holding your search results back?

Drop your work email and we'll send your free SEO audit within 3 days.

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