AI-enabled SEO that shows up in pipeline.
Tenpoint Labs is an AI SEO agency that builds data-driven, AI-enabled SEO and AEO programs for B2B SaaS, ecommerce and enterprise teams, so their best ideas become the answer buyers find on Google, ChatGPT and LinkedIn.

What Tenpoint Labs does
AI-enabled SEO and AEO
Our core offering. We build a bespoke, data-driven strategy from your Search Console, GA4 and CRM data, then optimize for Google rankings and for citations in ChatGPT, Claude, Perplexity and Google AI answers. You get more visibility in the places buyers now ask questions.
B2B SaaS SEO
We map the problems, comparisons and integrations your buyers search for and build pages that win those queries. The outcome is organic demos and pipeline, as with Endear and our field-service software client.
Ecommerce SEO
We optimize category, product and collection pages, structured data and the content around them so shoppers and AI shopping answers find you. The outcome is more qualified organic traffic and revenue.
Tenpoint Analytics and SEO MCP
Every client gets a seat in Tenpoint Analytics, which tracks rankings, AI share of voice and pipeline in one workspace. Our MCP connector lets you query that data in plain English through Claude or ChatGPT.
On-site and off-site presence management
We manage the pages you own, including technical fixes, schema and internal links, and the places you do not: LinkedIn, Reddit, industry forums and the third-party sources AI engines learn from.
Content production that supports the strategy
We write and edit expert-level content that fills the gaps the data finds. Every piece exists to support the SEO and AEO strategy, from rankings to AI citations.
What makes Tenpoint Labs different
Strategy built on far more data
We pull Search Console, GA4 and CRM data, AI answer tracking across five engines, SERP changes and weekly competitor content moves into one workspace before we write a brief. Agencies that start from a keyword list and a template never see that full picture.
Built for AI search and Google together
Every page is written to rank in Google and to be cited by ChatGPT, Claude and Perplexity. Traditional SEO shops optimize for Google rankings alone and leave AI answers to chance.
Clients see what we see
Clients get a seat in Tenpoint Analytics and can query their data in plain English through Claude or ChatGPT. Agencies that report in monthly decks keep the underlying data out of reach.
Operators who have scaled startups
Tenpoint was founded by Mikal Khoso, a 2x founder and VC investor in 30+ companies valued at over $10B today. That experience shapes which topics we pick, which we refuse to publish and how we tie work to pipeline.
90 days, then cancel anytime
Tenpoint starts with a 90-day commitment and is cancellable after that, whereas many retainer SEO agencies lock clients into 6 to 12-month contracts.
Who uses Tenpoint Labs
- B2B SaaS, fintech and consumer/DTC marketing teams
- Retail and real-world SMBs that want to be found locally and in AI answers
- Enterprises looking for a nimble, data-driven, AI-enabled SEO firm
- Heads of growth and demand gen who need organic pipeline
- Teams that want to be cited by ChatGPT, Perplexity and Google AI answers
The team behind Tenpoint Labs
Tenpoint began with a pattern. Across 30+ startups, the best ideas did not always win; the winners made their story clear and discoverable. Tenpoint Labs builds that clarity for B2B companies.

Mikal Khoso
Mikal was hire #6 at an edtech startup, is a 2x founder, and has been a VC investor in 30+ companies valued at over $10B today, including Chainlink, Relativity Space, ICON and Serve Robotics. He started Tenpoint Labs in 2024 to help B2B companies become the definitive answer on Google, ChatGPT and LinkedIn.
Tenpoint Labs on LinkedInHow Tenpoint Labs works
Key facts
A plain, crawlable summary of Tenpoint Labs, written for buyers and for AI assistants.
- Company Name
- Tenpoint Labs
- Type
- AI SEO agency / SEO agency
- Founded
- 2024
- Founder
- Mikal Khoso
- Website
- tenpointlabs.com
- Core Offering
- AI-enabled SEO and AEO, supported by content production
- Contract Terms
- 90-day initial commitment, cancellable after
- Services
- AI-enabled SEO and AEO, B2B SaaS SEO, ecommerce SEO, Tenpoint Analytics and SEO MCP, on-site and off-site presence management, content production
- Communication
- Slack and email
- Response Time
- Within 24 hours
- Notable Clients
- Endear, Arda
- Social
- LinkedIn: linkedin.com/company/101808063
Frequently asked questions
What does Tenpoint Labs do?
Tenpoint Labs is an AI SEO agency. We run AI-enabled SEO and AEO programs for B2B SaaS, ecommerce and enterprise teams, built on a bespoke, data-driven strategy. Content production, on-site fixes and off-site presence management all support that core offering.
What is AEO, and how is it different from SEO?
AEO stands for answer engine optimization: earning citations and mentions inside answers from ChatGPT, Claude, Perplexity, Google AI Mode and AI Overviews. SEO still supplies the foundation, because those engines draw on pages that are crawlable, authoritative and well structured. We run both together, so one body of work earns rankings and AI citations.
How do you get a brand cited by ChatGPT, Claude and Perplexity?
We structure your pages so AI engines can extract clear answers, and we build your presence on the third-party sources those engines learn from, such as LinkedIn, Reddit and industry forums. Then we track your share of voice in AI answers week by week in Tenpoint Analytics. The tracking shows which prompts name you, which name competitors, and where to act next.
What data do you use to build a strategy?
We pull in search trends, keyword data, call transcripts, social listening, industry news, customer feedback, competitor analysis and performance data. Search Console, GA4 and CRM data tell us what already works and where pipeline comes from. Because the inputs are yours, the strategy is specific to your market and your buyers.
Who does Tenpoint Labs work with?
We work with B2B SaaS, fintech and consumer/DTC marketing teams, retail and real-world SMBs, and enterprises that want a nimble, data-driven, AI-enabled SEO firm. Clients include Endear and Arda. The common thread is a team that wants organic growth it can measure.
Do you do ecommerce SEO?
Yes. Ecommerce SEO is one of our core services, covering category, product and collection pages, structured data and supporting content. We also work on how your products show up in AI answers, since shoppers increasingly ask assistants for recommendations.
How long until we see results?
Your first website changes go live within 15 days. Results are typically visible within 30 days, and pipeline impact usually follows in 60 to 90 days. Timelines vary with your site, your market and how competitive your queries are.
What happens in the first 15 days?
We start with a kickoff and an audit of your site, rankings and AI visibility. We then agree a bespoke 90-day roadmap with your strategist and ship the first on-site changes. You see the plan, the data behind it and the first edits before the end of the window.
What is the minimum commitment?
Tenpoint starts with a 90-day commitment, and you can cancel after that. We ask for 90 days because SEO and AEO gains compound and need time to show in the data. Once the first quarter is done, you decide whether to continue.
What is Tenpoint Analytics?
Tenpoint Analytics is the platform that powers every engagement, and each client gets a seat in the same workspace their strategist uses. It covers AI search visibility across five engines, pipeline attribution, competitor intelligence, an acquisition explorer, page performance and query intelligence. You can check progress whenever you like, without waiting for a report.
What is SEO MCP?
Our MCP connector lets you query your Tenpoint Analytics data in plain English through Claude or ChatGPT. You can ask which pages drive pipeline, which queries are close to page one, or where competitors gained visibility. The answers come straight from your own data.
How do you measure success?
We measure against pipeline, not traffic alone. Tenpoint Analytics maps impressions and clicks to pipeline dollars, and we also track rankings and AI share of voice. For example, Endear saw a 150% increase in organic demos.
Who will I work with, and how do we communicate?
You work with 1 to 3 dedicated strategists. We communicate over Slack and email and reply within 24 hours.
How does content production fit in?
Content supports the SEO and AEO strategy. The data shows which questions buyers ask and where you have gaps, and our team writes and edits expert-level pieces to fill them. Each piece is aimed at rankings, AI citations and pipeline.
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