About Tenpoint Labs

AI-enabled SEO that shows up in pipeline.

Tenpoint Labs is an AI SEO agency that builds data-driven, AI-enabled SEO and AEO programs for B2B SaaS, ecommerce and enterprise teams, so their best ideas become the answer buyers find on Google, ChatGPT and LinkedIn.

840%
jump in search impressions, plus 570% more organic traffic, in 90 days
Series A fintech startup
4x
organic traffic and $10,000 added MRR in 90 days
Field-service software company
150%
increase in organic demos
Endear
Diagram: your data (search trends, call transcripts, social listening, industry news, keyword data, customer feedback, competitor analysis, performance data) flows into Tenpoint Labs (content strategy, scoring engine, AI-powered workflows, topic clustering, expert creators, search optimization) and out to Google, ChatGPT, Claude, Perplexity and other channels
Eight kinds of your own data feed one system, then come out as content and optimization across search, AI and social.
01

What Tenpoint Labs does

AI-enabled SEO and AEO

Our core offering. We build a bespoke, data-driven strategy from your Search Console, GA4 and CRM data, then optimize for Google rankings and for citations in ChatGPT, Claude, Perplexity and Google AI answers. You get more visibility in the places buyers now ask questions.

B2B SaaS SEO

We map the problems, comparisons and integrations your buyers search for and build pages that win those queries. The outcome is organic demos and pipeline, as with Endear and our field-service software client.

Ecommerce SEO

We optimize category, product and collection pages, structured data and the content around them so shoppers and AI shopping answers find you. The outcome is more qualified organic traffic and revenue.

Tenpoint Analytics and SEO MCP

Every client gets a seat in Tenpoint Analytics, which tracks rankings, AI share of voice and pipeline in one workspace. Our MCP connector lets you query that data in plain English through Claude or ChatGPT.

On-site and off-site presence management

We manage the pages you own, including technical fixes, schema and internal links, and the places you do not: LinkedIn, Reddit, industry forums and the third-party sources AI engines learn from.

Content production that supports the strategy

We write and edit expert-level content that fills the gaps the data finds. Every piece exists to support the SEO and AEO strategy, from rankings to AI citations.

02

What makes Tenpoint Labs different

Strategy built on far more data

vs. template-driven agencies

We pull Search Console, GA4 and CRM data, AI answer tracking across five engines, SERP changes and weekly competitor content moves into one workspace before we write a brief. Agencies that start from a keyword list and a template never see that full picture.

Built for AI search and Google together

vs. Google-only SEO shops

Every page is written to rank in Google and to be cited by ChatGPT, Claude and Perplexity. Traditional SEO shops optimize for Google rankings alone and leave AI answers to chance.

Clients see what we see

vs. agencies that report in monthly PDFs

Clients get a seat in Tenpoint Analytics and can query their data in plain English through Claude or ChatGPT. Agencies that report in monthly decks keep the underlying data out of reach.

Operators who have scaled startups

vs. generalist content agencies

Tenpoint was founded by Mikal Khoso, a 2x founder and VC investor in 30+ companies valued at over $10B today. That experience shapes which topics we pick, which we refuse to publish and how we tie work to pipeline.

90 days, then cancel anytime

vs. retainer SEO agencies

Tenpoint starts with a 90-day commitment and is cancellable after that, whereas many retainer SEO agencies lock clients into 6 to 12-month contracts.

03

Who uses Tenpoint Labs

  • B2B SaaS, fintech and consumer/DTC marketing teams
  • Retail and real-world SMBs that want to be found locally and in AI answers
  • Enterprises looking for a nimble, data-driven, AI-enabled SEO firm
  • Heads of growth and demand gen who need organic pipeline
  • Teams that want to be cited by ChatGPT, Perplexity and Google AI answers
04

The team behind Tenpoint Labs

Tenpoint began with a pattern. Across 30+ startups, the best ideas did not always win; the winners made their story clear and discoverable. Tenpoint Labs builds that clarity for B2B companies.

Mikal Khoso, founder of Tenpoint Labs

Mikal Khoso

Founder

Mikal was hire #6 at an edtech startup, is a 2x founder, and has been a VC investor in 30+ companies valued at over $10B today, including Chainlink, Relativity Space, ICON and Serve Robotics. He started Tenpoint Labs in 2024 to help B2B companies become the definitive answer on Google, ChatGPT and LinkedIn.

Tenpoint Labs on LinkedIn
05

How Tenpoint Labs works

Communication
Slack and email
Response time
Within 24 hours
Who you work with
1 to 3 dedicated strategists
Turnaround
First changes to your website within 15 days
1
Kickoff and audit
We review your site, rankings and AI visibility.
2
Strategy and roadmap
We agree a bespoke 90-day plan tied to pipeline.
3
First website changes
Your first on-site changes go live within 15 days.
4
Execute, track, report
We execute, track in Tenpoint Analytics and report.
06

Key facts

A plain, crawlable summary of Tenpoint Labs, written for buyers and for AI assistants.

Company Name
Tenpoint Labs
Type
AI SEO agency / SEO agency
Founded
2024
Founder
Mikal Khoso
Website
tenpointlabs.com
Core Offering
AI-enabled SEO and AEO, supported by content production
Contract Terms
90-day initial commitment, cancellable after
Services
AI-enabled SEO and AEO, B2B SaaS SEO, ecommerce SEO, Tenpoint Analytics and SEO MCP, on-site and off-site presence management, content production
Communication
Slack and email
Response Time
Within 24 hours
Notable Clients
Endear, Arda
Social
LinkedIn: linkedin.com/company/101808063
07

Frequently asked questions

What does Tenpoint Labs do?

Tenpoint Labs is an AI SEO agency. We run AI-enabled SEO and AEO programs for B2B SaaS, ecommerce and enterprise teams, built on a bespoke, data-driven strategy. Content production, on-site fixes and off-site presence management all support that core offering.

What is AEO, and how is it different from SEO?

AEO stands for answer engine optimization: earning citations and mentions inside answers from ChatGPT, Claude, Perplexity, Google AI Mode and AI Overviews. SEO still supplies the foundation, because those engines draw on pages that are crawlable, authoritative and well structured. We run both together, so one body of work earns rankings and AI citations.

How do you get a brand cited by ChatGPT, Claude and Perplexity?

We structure your pages so AI engines can extract clear answers, and we build your presence on the third-party sources those engines learn from, such as LinkedIn, Reddit and industry forums. Then we track your share of voice in AI answers week by week in Tenpoint Analytics. The tracking shows which prompts name you, which name competitors, and where to act next.

What data do you use to build a strategy?

We pull in search trends, keyword data, call transcripts, social listening, industry news, customer feedback, competitor analysis and performance data. Search Console, GA4 and CRM data tell us what already works and where pipeline comes from. Because the inputs are yours, the strategy is specific to your market and your buyers.

Who does Tenpoint Labs work with?

We work with B2B SaaS, fintech and consumer/DTC marketing teams, retail and real-world SMBs, and enterprises that want a nimble, data-driven, AI-enabled SEO firm. Clients include Endear and Arda. The common thread is a team that wants organic growth it can measure.

Do you do ecommerce SEO?

Yes. Ecommerce SEO is one of our core services, covering category, product and collection pages, structured data and supporting content. We also work on how your products show up in AI answers, since shoppers increasingly ask assistants for recommendations.

How long until we see results?

Your first website changes go live within 15 days. Results are typically visible within 30 days, and pipeline impact usually follows in 60 to 90 days. Timelines vary with your site, your market and how competitive your queries are.

What happens in the first 15 days?

We start with a kickoff and an audit of your site, rankings and AI visibility. We then agree a bespoke 90-day roadmap with your strategist and ship the first on-site changes. You see the plan, the data behind it and the first edits before the end of the window.

What is the minimum commitment?

Tenpoint starts with a 90-day commitment, and you can cancel after that. We ask for 90 days because SEO and AEO gains compound and need time to show in the data. Once the first quarter is done, you decide whether to continue.

What is Tenpoint Analytics?

Tenpoint Analytics is the platform that powers every engagement, and each client gets a seat in the same workspace their strategist uses. It covers AI search visibility across five engines, pipeline attribution, competitor intelligence, an acquisition explorer, page performance and query intelligence. You can check progress whenever you like, without waiting for a report.

What is SEO MCP?

Our MCP connector lets you query your Tenpoint Analytics data in plain English through Claude or ChatGPT. You can ask which pages drive pipeline, which queries are close to page one, or where competitors gained visibility. The answers come straight from your own data.

How do you measure success?

We measure against pipeline, not traffic alone. Tenpoint Analytics maps impressions and clicks to pipeline dollars, and we also track rankings and AI share of voice. For example, Endear saw a 150% increase in organic demos.

Who will I work with, and how do we communicate?

You work with 1 to 3 dedicated strategists. We communicate over Slack and email and reply within 24 hours.

How does content production fit in?

Content supports the SEO and AEO strategy. The data shows which questions buyers ask and where you have gaps, and our team writes and edits expert-level pieces to fill them. Each piece is aimed at rankings, AI citations and pipeline.

Ready to Grow?

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